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nr 11/2020

What game are clients playing?

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Sales is a game. A game in which both sides are guilty of foul play. Bluffing, manipulation, and unfair tactics are an integral part of the whole process. Where in all this is a place for an authentic relationship between partners?

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nr 10/2020

Storytelling ‑ facts and myths

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Storytelling is an increasingly popular tool in sales. When practiced and refined, it can bring measurable results in the form of improved results and better customer relations. However, there are still a few storytelling myths that are circulating in the world of sales. Let’s have a look at three beliefs about storytelling and see if they’re true.

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nr 9/2019

Leaving a good impression

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For the client, every time they contact you, your company, or meet your product or service, they are having an experience. A positive or negative impression, however short, may decide whether or not they work with you or the organisation you represent. Therefore, Customer Experience Management, i.e. the process of providing clients with unique experiences and evoking positive emotions, is playing an...

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nr 8/2019

An effective prospecting plan

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When looking for ways to increase your effectiveness, you probably have to deal with new theories or trends in the field of sales techniques. Their creators stubbornly preach about ‘the end of the cold call era’ or about ‘sales 4.0’. One thing remains unchanged - prospecting, or the art of acquiring new clients. The most common reason for the failure to sell is an empty sales funnel. That is why it’s...

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Strategies for success

nr 11/2020

5 factors of success in B2B selling

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In our book, The Collaborative Sale1, my colleague Keith Eades and I looked closely at the behaviors of top performing sales professionals, especially those selling business-to-business (B2B) solutions. We identified how exceptional sellers align with modern buyer preferences, and we described various methods for achieving strong results consistently.

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nr 11/2020

Creative thinking techniques

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A business presentation is just getting started. The salesperson turns to the first slide and says: “Good morning! My name is John Smith and I would like to tell you a few words about our company.” After such an introduction, we already know how this presentation will go and that nothing will surprise us. We’ll be bored for the next half hour...

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Tekst otwarty nr 11/2020

The fastest way to be a memorable salesperson

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In sales, being memorable matters! You work much too hard and put in far too many hours to let yourself be easily forgotten. You don’t want to be part of the ho-hum background noise in other peoples’ lives. You’re better than that. You have more to offer than that. And it’s time you made some simple changes to how you present yourself so the impression you make is a lasting one.

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nr 11/2020

Four prospecting mistakes to avoid at all costs

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According to a recent survey by CSO Insights, sales professionals spend an average of 18.1 percent of their time prospecting and preparing for calls.1 That is nearly one day per work week. Salespeople who have a lean pipeline of opportunities spend even higher amounts of time. With this amount of investment, one would think that sellers would spend their time as wisely as possible. However, when I...

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Skills academy

nr 11/2020

"We've gone to too much trouble to give up now!"

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You probably know the saying: ‘give a finger and they’ll take your whole hand’. It’s often said by parents who are trying to explain to their children that they’re crossing the line. This saying can also apply to sales. Let’s start from the beginning.

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nr 11/2020

What does an elevator have to do with sales?

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It’s no secret that - unless you live in the middle of nowhere - you come into contact with about three thousand marketing messages a day. This is the necessary minimum that we absorb when living in the so-called civilized world. As a consequence, we can devote less and less time to acquiring new information about possible business offers. That is why a good, short ‘pitch’ is now of premium importance....

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nr 11/2020

Don't tense up with tenses. How to become the master of the past, the present and the future. Part I

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In the last issue of the magazine I initiated a new thread in the Skills Academy column. The article covered handling a communication breakdown caused by our temporary inability to express ourselves due to a lack of the necessary vocabulary. There is of course another, equally important area of language where such breakdown may occur—namely the usage of tenses. Even those learners of English whose...

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nr 10/2020

"Dear client, you can't afford that!"

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Objections are what most often paralyse salespeople and prevent effective sales - especially when the client says the price is too high. How can you argue with that when the price is already as low as it can be? Or when you don’t want to start a price war with the competition, when you care about profits? So how do you convince the client that you offer the most value, even if your price is higher?...

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Psychology of sales

Tylko on-line nr 11/2020

Don't give in to negative emotions

Sales is one of the most popular professions in the world and, although it may seem like selling goods and services doesn’t require too much effort, only a select few achieve significant success, earning amounts that others can only dream of. Even though the reasons for this are largely visible in the competences of the best salespeople, it is often an emotional topic.

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nr 10/2020

The source of success is in your head

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You surely know the story of the young salesman who got the most difficult client and made the sale because he didn’t know it was a ‘difficult client.’ It’s no coincidence that in sales, a positive attitude doesn’t do anything, but a negative attitude can ruin everything. So how can you work with your own mind and attitudes to build your success and effectiveness?

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nr 10/2020

How to avoid routine in sales talks?

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What if someone told you to forget your daily sales routinies and make a brand new start every day? Would it add value to your customer relationships or would it slow down your sales? Are you ready to reconsider your sales habits and break free from routine if necessary?

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Tylko on-line nr 10/2020

Routine – your best friend or worst enemy?

In sales, routine can be both your best friend and your worst enemy. On the one hand, it helps you implement systematic prospecting activities; on the other hand, it can lead you to reflexively perform the same activities over and over again, despite mediocre results. See what you can do to breathe some fresh air into your sales activities.

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Customer relationships

nr 11/2020

Communicating changes to clients

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Changes are often associated with uncertainty and raise many questions, especially in business relationships. Why are things changing? What does that mean to me personally? Can I handle the new realities? Is it still worthwhile for me to buy or continue using the product or service? How can I help the client through the changes without losing them?

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nr 11/2020

Opening up the dialogue

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Person-to-person sales rely on the communication and rapport between the salesperson and the client. This article is about how to use the right questions all the way through the sales process as a way of ensuring that you have understood your business partner, that you are getting proper feedback and that you are connecting with the client as a person and as a partner. It is an amazingly effective...

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nr 10/2020

Why do clients keep quiet after getting an offer?

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When you’re going to send someone an offer, don’t just put it in an envelope and stick it in the post box, save yourself the 50 cents! This golden rule was created by Brian Tracy in the late 20th century. Times have changed and today hardly anyone sends offers by traditional post, but the rule itself still applies.

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nr 10/2020

The pre‑negotiation jigsaw puzzle

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The process of preparing for negotiations and its significance can be summed up in the following sentence: ‘51 per cent of the negotiation process should happen before the bargaining begins’. What contributes to this 51 per cent? The basic principle for every negotiator is System Thinking and Acting (STA). We will describe this here.

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The salesperson’s day-to-day challenges

nr 11/2020

"Boss, there's something I'd like to talk about...". How do you talk to your boss about a pay rise or promotion?

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Any interaction between a manager and an employee provides an opportunity for mutual understanding only if the manager is the right person in the right position (this is surprisingly rare), and if the subordinate takes a professional approach. What does this mean in practice?

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Tylko on-line nr 10/2020

A salesman’s memories: Sales standards: help or hinderance?

The new month began quite unpleasantly for David. His branch manager came up to him and, without asking anything, declared: - A new adviser is coming tomorrow. I’d like you to show him the ropes, how you serve clients and how you look for new ones. Just show him how we work, okay? The next day, a new co-worker appeared at David’s desk and immediately started talking about what he doesn’t like...

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Tylko on-line nr 9/2019

Memories of a salesman: to make mistakes is human

Mark is an experienced salesperson working in a car showroom. It was a really hot day. Thankfully, the air conditioning was on full blast in the showroom, allowing Mark to concentrate on work and not think about the temperature outside. However, thanks to the e-mail that Mark received up a few minutes ago, he’s now sitting in a pool of his own sweat. It turned out that a large consignment of vehicles...

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nr 8/2019

Good product, bad sales

What do you do when sales of a leading product start to fall? What should you look for when analysing what caused the problem? Using the example of Anna - a pharmaceutical representative - we demonstrate how to get back on the right track when the competition has launched a similar offer at a lower price.

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Technologies

Tekst otwarty nr 9/2019

7 ways to ensure your sales team are fans of your CRM

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As a sales leader, you likely understand the numerous ways a customer relationship management, or CRM solution can add value to your business and help transform your sales processes. Studies have shown that companies who incorporate CRM systems communicate more effectively with their customers and deliver a better overall customer experience, in turn helping to boost customer retention. So how then,...

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Tylko on-line nr 9/2019

How to make a video on a limited budget

You don’t necessarily need a huge budge to create a video for your business. Of course, it helps, but it isn’t necessary for creating attractive materials for your customers. In the article, we present some tips on how to create movies with limited financial means.

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nr 7/2019

How CRM can help salespeople boost their results

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Salespersons have a lot of data to manage. And today more than ever, when the experience we give our customers is our differentiator, it’s hugely important not to reduce one’s customers and prospects down to just raw data.

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nr 6/2019

Market analysis ‑ step by step

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Reliable market analysis is often the foundation of shrewd managerial decisions. It offers a long list of benefits - it helps to define directions for development, select, strategies, and plan better, and it helps improve the efficiency of current operations. The ability to conduct market analysis is also useful when working on the sales front line. So how do you conduct professional market analysis?...

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Salesperson's navigator

nr 11/2020

Training that makes sense

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Going down the road of self-development requires the courage to leave your comfort zone. In this article you will learn how to take the first step, that is, how to diagnose your professional weaknesses and determine what criteria should be used when choosing a training program that will help overcome them.

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nr 8/2019

7 trends that are changing sales

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Modern sales are evolving with the development of new technologies. Ubiquitous access to knowledge and information is also changing the customer’s approach to the purchasing process. For years, we’ve been talking about the demise of traditional sales and the smaller and smaller role that salespeople play in the whole process. And how is it really? Here are seven challenges that are increasingly affecting...

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