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nr 8/2019

An effective prospecting plan

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When looking for ways to increase your effectiveness, you probably have to deal with new theories or trends in the field of sales techniques. Their creators stubbornly preach about ‘the end of the cold call era’ or about ‘sales 4.0’. One thing remains unchanged - prospecting, or the art of acquiring new clients. The most common reason for the failure to sell is an empty sales funnel. That is why it’s...

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nr 7/2019

Results under control ‑ managing the sales funnel

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Have you ever looked at your calendar with the feeling that you don’t know what to do and where you stand? If your boss asks you how much you’ll sell this month, do you just make up a number? Do you have the impression that your sales happen accidentally? Do you feel that you devote too much time to some clients, and that not much comes out of it? If you answered yes to these questions, don’t worry...

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nr 6/2019

How to bargain, or price negotiations in practice

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The ability to negotiate the terms of business cooperation is one of the basic competencies necessary to build each salesperson’s effectiveness. Among the issues negotiated in all industries, the question of “most important” - and also “most difficult” - is, of course, the purchase/sale price. So how do you prepare for such situations?

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nr 5/2018

Clients with particular needs

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A conscientious sales representative knows how to build relationships, meet customer needs and expectations, and conduct a benefit-based presentation. How can these structures of the sales process be built in contact with an unusual, sometimes difficult customer? How do you adapt yourself and the procedure to a customer with particular needs?

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Strategies for success

nr 8/2019

Should I stay or hould I go? How to qualify sales opportunities

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Salespeople can learn a lot by observing poker players. Every gambler knows who wins each hand of poker: the player who possesses the highest value set of cards, or who is the last remaining player if everyone else folds. However, a more challenging question is: in each hand of poker, who comes in second?

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nr 8/2019

Leave the price for the end

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Turn the sales process upside down. Don’t follow the customer. Don’t do what the customer expects you to do at the beginning of the meeting or conversation. Don’t start with the price. The price is the final element - a reward for the values that are important to the customer. In this way, you’ll make sales, you’ll earn money, and you’ll have loyal customers who build your value on the market.

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nr 8/2019

What’s worth measuring ‑ working with KPI in practice

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A sales director announced to his team that the company expects sales to increase by 20% next year. From the point of view of salespeople, the current results seem optimal and the target doesn’t seem very realistic. See how it can be accomplished with the help of a simple Key Performance Indicators (KPI) tool.

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Tylko on-line nr 8/2019

Cold calling works if...

Both from my own observations and from conversations with salespeople, it’s easy to conclude that cold calling isn’t exactly the salesman’s favourite activity, and I’d even venture to say that some salespeople avoid it like the plague. In the meantime, in my experience, two or three successful calls are enough for literally every salesperson to change their mind and start cold calling effectively....

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Skills academy

nr 8/2019

Sales etiquette: When you make a gaffe

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Everyone has committed a few faux pas, and it’s often difficult to get out of it, to save face. This is all the more important in sales, as gaffes can ruin our efforts to close the deal. What can we do to minimize the risk of a gaffe? How can we fix it if it happens?

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Tekst otwarty nr 8/2019

Negotiation in practice: The Columbo technique

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If you used to follow the television adventures of Kojak, if you enjoy a suspenseful thriller or captivating crime drama, and if you patiently wait for the latest episodes of "Mindhunter" or "True Detective", you probably associate the words ‘cop’ and ‘detective’ with a relentless tough guy who rarely smiles, who is eloquently silent, who answers questions with one word - someone who doesn’t yield...

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nr 7/2019

Time management skills: a key to greater productivity in sales

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Every salesperson knows the true meaning of saying ‘time is money’. This is because salespeople do not get paid in terms of the numbers of hours they put in. They are paid to produce results. And this means that every minute salespeople spend not engaging in high-gain selling activities represents lost opportunities and, what follows, lost revenue.

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nr 7/2019

Closing sales on the B2B market

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Closing transactions, for example by signing a contract, is just the icing on the cake. If the previous stages of the sales conversation were good, then finalization is a natural consequence. If you don’t finalize transactions, the problem often comes from one of the previous stages, so closing sales, despite being the shortest stage of the entire process, requires many different skills.

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Psychology of sales

nr 8/2019

‘Buy or Die’

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It sounds a bit harsh, ‘Buy or Die’. But it is a phrase I came across in a sales blog a year ago or so and it’s stuck with me. It doesn’t mean literally die, of course, and it’s not a threat that if you don’t sign on the dotted line we will send the knights in wielding axes. This isn’t Game of Thrones, it’s about your sales process.

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nr 8/2019

Are you in control of your negative emotions?

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What are the negative emotions you are likely to feel at some point in the sales process? How do you, as a salesperson, keep your emotions in check? How can you remain professional when unpleasant emotions rear their ugly head? Are your emotions getting in the way of a sale? We will take a look at some real-life examples with Dos and Don’ts. Finally, you will get some tips and tricks about how to keep...

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nr 7/2019

Smile when you dial

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Yes, I realise it sounds cheesy. But you CAN hear when someone is smiling on the phone. In fact, you can hear what type of smile it is, too, apparently.

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nr 6/2019

Dream team. How to foster teamwork in the workplace

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Imagine your team works like a world-class orchestra. Every note is perfectly timed in a synchronized harmony and the audience hear the music soar. Everyone knows their part, and everyone knows how essential their contribution is to the overall effect. The orchestra trusts the conductor, because he is the only person to see the whole picture and to help them combine separate pieces into one. Yes, this...

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Customer relationships

nr 8/2019

How to be persistent in sales without being annoying

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Persistence pays in the sales profession. According to a study by InsideSales.com1, salespeople should attempt to contact a potential prospect at least six times. Another industry survey2 found an average of eight attempts needed to succeed. Yet another analysis3 showed an average number of 16 interactions recommended to reach targeted prospect accounts.

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nr 8/2019

'Could I ask for a recommendation?'

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Recommendations - an inexhaustible source for acquiring new clients. Organizations of entrepreneurs who exchange recommendations are developing very dynamically. More and more salespeople are reaching clients this way. And yet, recommendations still represent enormous untapped potential.

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nr 8/2019

So, why aren’t you making more sales calls?

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Oooh, a large can of worms opened right there. I mentioned calls. I mentioned sales. For those of you getting past the first line, I salute you.

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nr 8/2019

Multigenerational awareness as the key to building long‑lasting customer relations

A multigenerational sales team can span as many as five generations. Some are fresh out of college, some are middle-aged, still others are nearing retirement. Having people who were born between the 1920s and the 1990s in one team creates the potential for creativity and innovation, but also for conflict and misunderstanding. Does the same friction appear when it comes to multigenerational selling?...

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The salesperson’s day-to-day challenges

nr 8/2019

Good product, bad sales

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What do you do when sales of a leading product start to fall? What should you look for when analysing what caused the problem? Using the example of Anna - a pharmaceutical representative - we demonstrate how to get back on the right track when the competition has launched a similar offer at a lower price.

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nr 7/2019

From telemarketer to team leader

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Working on the phone might not be much fun, but it’s even harder to manage a group of telemarketers. Typically, team leaders have no prior management experience, and their first 90 days are rather ‘make or break’. So, what do you need and what can you do to stay in the saddle and build a committed and effective telesales team?

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nr 3/2018

Mistakes preventing you from closing the deal

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If you feel convinced by the product, you increase your chances of selling it as it is easier to recommend something you actually use. However, many salesmen, despite being satisfied with the product themselves, have trouble closing the deal. What mistakes are they making and how can they be avoided?
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Technologies

nr 7/2019

How CRM can help salespeople boost their results

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Salespersons have a lot of data to manage. And today more than ever, when the experience we give our customers is our differentiator, it’s hugely important not to reduce one’s customers and prospects down to just raw data.

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nr 6/2019

Market analysis ‑ step by step

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Reliable market analysis is often the foundation of shrewd managerial decisions. It offers a long list of benefits - it helps to define directions for development, select, strategies, and plan better, and it helps improve the efficiency of current operations. The ability to conduct market analysis is also useful when working on the sales front line. So how do you conduct professional market analysis?...

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nr 6/2019

Social selling and how to do it well

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Social selling is a trend sweeping the world - this strategy focuses on building relationships, which then turn into sales. It’s incredibly successful but can be hard to start. This article breaks down the points to focus on best practices and how to measure your success to make sure you’re getting the most out of your social selling strategy.

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nr 5/2018

Sales forecasting for e‑commerce

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Sales forecasting is important in maintaining a successful e-commerce business. An accurate forecast helps you budget and plan ahead, but forecasting can be tough. Having an organized approach and tracking certain metrics are critical and can give you a recipe for success.

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Salesperson's navigator

nr 8/2019

7 trends that are changing sales

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Modern sales are evolving with the development of new technologies. Ubiquitous access to knowledge and information is also changing the customer’s approach to the purchasing process. For years, we’ve been talking about the demise of traditional sales and the smaller and smaller role that salespeople play in the whole process. And how is it really? Here are seven challenges that are increasingly affecting...

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