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nr 9/2019

Leaving a good impression

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For the client, every time they contact you, your company, or meet your product or service, they are having an experience. A positive or negative impression, however short, may decide whether or not they work with you or the organisation you represent. Therefore, Customer Experience Management, i.e. the process of providing clients with unique experiences and evoking positive emotions, is playing an...

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nr 8/2019

An effective prospecting plan

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When looking for ways to increase your effectiveness, you probably have to deal with new theories or trends in the field of sales techniques. Their creators stubbornly preach about ‘the end of the cold call era’ or about ‘sales 4.0’. One thing remains unchanged - prospecting, or the art of acquiring new clients. The most common reason for the failure to sell is an empty sales funnel. That is why it’s...

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nr 7/2019

Results under control ‑ managing the sales funnel

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Have you ever looked at your calendar with the feeling that you don’t know what to do and where you stand? If your boss asks you how much you’ll sell this month, do you just make up a number? Do you have the impression that your sales happen accidentally? Do you feel that you devote too much time to some clients, and that not much comes out of it? If you answered yes to these questions, don’t worry...

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nr 6/2019

How to bargain, or price negotiations in practice

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The ability to negotiate the terms of business cooperation is one of the basic competencies necessary to build each salesperson’s effectiveness. Among the issues negotiated in all industries, the question of “most important” - and also “most difficult” - is, of course, the purchase/sale price. So how do you prepare for such situations?

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Strategies for success

Promocyjny nr 9/2019

Supersalesman tools. How to become 21st century trader?

Briefcase, brochures and pen, plus business card and good gestures. These are usually the tools used by the salesman during a meeting with a customer. However, it is time for a breath of modernity – thanks to the tablet and Sales Acceleration tools, sales representatives can offer clients a completely new quality experience and increase their results by 27% on average.

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Promocyjny nr 9/2019

Business English Video Course

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nr 9/2019

How to replace 7 INEFFECTIVE PRACTICES salespeople use with the ones that work well

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Surprisingly, when we interview high performing salespeople and ask them what makes them effective, they often cannot tell us. It’s like interviewing naturally gifted athletes and asking what makes them a great football or basketball player. They simply practice the right skills and behaviors and execute flawlessly on the field. Similarly, many top performing sales professionals do the right things...

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Tekst otwarty nr 9/2019

ANTI‑SELLING ‑ a key to success!

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Have you ever felt pushed into buying a product or service? Most people dread the archetypal high-pressure salesperson. Instead of trying to push through a sale, try doing the opposite. This is the basis for anti-selling.

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Skills academy

nr 9/2019

PR ‑ a salesperson's secret weapon

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If you want to be a successful salesperson, you need your customers and prospects to trust you. Trust, that you know what you are talking about, that you are an expert with their best interests at heart and that you are dependable. How do you build that trust? Obviously, there are many important factors. How you conduct yourself during a meeting, how prepared you are, how well you understand your customers’...

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nr 9/2019

Know what, when, and how ‑ that is, planning a sales meeting

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It all started with chaos - and that’s how it would be if you didn’t plan your sales meetings. Many experienced salespeople would tell you that the more work you put into planning, the more successful you’ll be. Below, in just a few steps, we’ll show you how to effectively plan sales meetings, and why planning is important.

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nr 9/2019

Sales etiquette: "I'd like to introduce you to..."

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A professional salesperson is someone who not only has sales knowledge and skills, but also knows the principles of business etiquette. Being able to introduce yourself, understanding the principles of precedence, and knowing how to address others, approach clients, and make personal connections - these are the conditions for success. The rules of etiquette are not only a set of conventions, they’re...

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nr 8/2019

Sales etiquette: When you make a gaffe

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Everyone has committed a few faux pas, and it’s often difficult to get out of it, to save face. This is all the more important in sales, as gaffes can ruin our efforts to close the deal. What can we do to minimize the risk of a gaffe? How can we fix it if it happens?

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Psychology of sales

nr 9/2019

Learn... how to learn

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The modern world requires us to constantly learn, find new information, and acquire new skills. This is a condition not only for self-development, but also for a professional career and succeeding on the labor market. That’s why it’s worth knowing how to learn, not only to acquire new knowledge, but more importantly, to be able to use it in practice.

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nr 8/2019

‘Buy or Die’

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It sounds a bit harsh, ‘Buy or Die’. But it is a phrase I came across in a sales blog a year ago or so and it’s stuck with me. It doesn’t mean literally die, of course, and it’s not a threat that if you don’t sign on the dotted line we will send the knights in wielding axes. This isn’t Game of Thrones, it’s about your sales process.

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nr 8/2019

Are you in control of your negative emotions?

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What are the negative emotions you are likely to feel at some point in the sales process? How do you, as a salesperson, keep your emotions in check? How can you remain professional when unpleasant emotions rear their ugly head? Are your emotions getting in the way of a sale? We will take a look at some real-life examples with Dos and Don’ts. Finally, you will get some tips and tricks about how to keep...

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nr 7/2019

Smile when you dial

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Yes, I realise it sounds cheesy. But you CAN hear when someone is smiling on the phone. In fact, you can hear what type of smile it is, too, apparently.

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Customer relationships

nr 9/2019

Accept your customers as they are

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The four basic ‘NO-assumptions’ in negotiations are: DO NOT defend yourself, DO NOT attack, DO NOT argue, DO NOT negotiate the price. If your partner in negotiations presents you with an unexpectedly good offer at the very beginning of a negotiations, don’t accept it; negotiate. Don’t focus on your negotiating position or on your partner’s position; focus on the differences between the negotiating...

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nr 9/2019

The customer life cycle

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Henry Ford once said that the secret to success lies in being able to adopt the point of view of others and look at things from multiple points of view. As a salesperson, you can treat these words as your main motto for the sales process. And then you’ll definitely succeed!

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nr 8/2019

How to be persistent in sales without being annoying

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Persistence pays in the sales profession. According to a study by InsideSales.com1, salespeople should attempt to contact a potential prospect at least six times. Another industry survey2 found an average of eight attempts needed to succeed. Yet another analysis3 showed an average number of 16 interactions recommended to reach targeted prospect accounts.

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nr 8/2019

'Could I ask for a recommendation?'

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Recommendations - an inexhaustible source for acquiring new clients. Organizations of entrepreneurs who exchange recommendations are developing very dynamically. More and more salespeople are reaching clients this way. And yet, recommendations still represent enormous untapped potential.

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The salesperson’s day-to-day challenges

Tylko on-line nr 9/2019

Memories of a salesman: to make mistakes is human

Mark is an experienced salesperson working in a car showroom. It was a really hot day. Thankfully, the air conditioning was on full blast in the showroom, allowing Mark to concentrate on work and not think about the temperature outside. However, thanks to the e-mail that Mark received up a few minutes ago, he’s now sitting in a pool of his own sweat. It turned out that a large consignment of vehicles...

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nr 8/2019

Good product, bad sales

What do you do when sales of a leading product start to fall? What should you look for when analysing what caused the problem? Using the example of Anna - a pharmaceutical representative - we demonstrate how to get back on the right track when the competition has launched a similar offer at a lower price.

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nr 7/2019

From telemarketer to team leader

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Working on the phone might not be much fun, but it’s even harder to manage a group of telemarketers. Typically, team leaders have no prior management experience, and their first 90 days are rather ‘make or break’. So, what do you need and what can you do to stay in the saddle and build a committed and effective telesales team?

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nr 3/2018

Mistakes preventing you from closing the deal

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If you feel convinced by the product, you increase your chances of selling it as it is easier to recommend something you actually use. However, many salesmen, despite being satisfied with the product themselves, have trouble closing the deal. What mistakes are they making and how can they be avoided?
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Technologies

nr 9/2019

7 ways to ensure your sales team are fans of your CRM

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As a sales leader, you likely understand the numerous ways a customer relationship management, or CRM solution can add value to your business and help transform your sales processes. Studies have shown that companies who incorporate CRM systems communicate more effectively with their customers and deliver a better overall customer experience, in turn helping to boost customer retention. So how then,...

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Tylko on-line nr 9/2019

How to make a video on a limited budget

You don’t necessarily need a huge budge to create a video for your business. Of course, it helps, but it isn’t necessary for creating attractive materials for your customers. In the article, we present some tips on how to create movies with limited financial means.

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nr 7/2019

How CRM can help salespeople boost their results

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Salespersons have a lot of data to manage. And today more than ever, when the experience we give our customers is our differentiator, it’s hugely important not to reduce one’s customers and prospects down to just raw data.

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nr 6/2019

Market analysis ‑ step by step

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Reliable market analysis is often the foundation of shrewd managerial decisions. It offers a long list of benefits - it helps to define directions for development, select, strategies, and plan better, and it helps improve the efficiency of current operations. The ability to conduct market analysis is also useful when working on the sales front line. So how do you conduct professional market analysis?...

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Salesperson's navigator

nr 8/2019

7 trends that are changing sales

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Modern sales are evolving with the development of new technologies. Ubiquitous access to knowledge and information is also changing the customer’s approach to the purchasing process. For years, we’ve been talking about the demise of traditional sales and the smaller and smaller role that salespeople play in the whole process. And how is it really? Here are seven challenges that are increasingly affecting...

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