Strategies for success

no. 10/2020

Business English Video Course

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no. 10/2020

How to reliably demonstrate product advantages to a client

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I once met with a person offering negotiation training - apparently the best in Europe. We sat down, and I spent the next hour hearing about the superiority, attractiveness, reliability and other advantages of their offer. After 10 minutes I was slightly surprised by their lack of interest in how our company works or what we need. After 20 minutes I was slightly bored, and after 40 I began to be irritated....

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no. 10/2020

6 steps of monitoring the competition

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Today’s clients are more aware of existing market offers than ever, which often means that it is they - not salespeople - who know more about what’s on the market. In such circumstances, monitoring the competition becomes one of the most important activities necessary to build an attractive offer.

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no. 10/2020

How not to tell a story

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Once upon a time... There was a time when it seemed like every story started that way. As children, we loved to hear stories about faraway lands where good triumphed over evil, where the hero always came out on top. Though we may not know it, we still like those stories - not as fairy tales, but as stories communicated by people, movies, commercials or newspapers. We can listen to them over and over...

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On-line only no. 10/2020

Marketing for salespeople: E‑mail marketing in practice

Sales and marketing are professions that require constant cooperation and mutual support. This joint effort is directed at acquiring clients and earning revenue for the company. In principle, roles and responsibilities are clearly divided, but in practice that’s often not the case. That’s why every salesperson (you too!) should know marketing techniques - especially email marketing, which is useful...

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Open access Promotional no. 9/2019

Supersalesman tools. How to become 21st century trader?

Briefcase, brochures and pen, plus business card and good gestures. These are usually the tools used by the salesman during a meeting with a customer. However, it is time for a breath of modernity – thanks to the tablet and Sales Acceleration tools, sales representatives can offer clients a completely new quality experience and increase their results by 27% on average.

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Promotional no. 9/2019

Business English Video Course

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no. 9/2019

How to replace 7 INEFFECTIVE PRACTICES salespeople use with the ones that work well

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Surprisingly, when we interview high performing salespeople and ask them what makes them effective, they often cannot tell us. It’s like interviewing naturally gifted athletes and asking what makes them a great football or basketball player. They simply practice the right skills and behaviors and execute flawlessly on the field. Similarly, many top performing sales professionals do the right things...

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